Sara Thompson

Led the development and execution of the organisation's comprehensive communications and marketing strategy, ensuring alignment with the 2024-2027 strategic plan.

Served as the primary organisational media spokesperson, effectively managing press enquiries and cultivating media relationships to enhance public perception and oversee all public communications.

Produced a diverse range of on-brand digital assets across multiple formats, including graphics, infographics, and video, ensuring consistent visual identity across all platforms.

Coordinated the marketing intern program and supported the implementation of a new CRM system, significantly improving stakeholder relationship management efficiency.

Successfully brought PR functions fully in-house, streamlining national and regional press relations, journalist outreach, and securing ministerial quote approvals.

Integrated all graphic design functions in-house, ensuring the delivery of brand-consistent assets across digital and print media, enhancing visual impact and reducing external costs.

Managed all social media channels, executing content planning, paid and organic campaigns, and performance reporting to significantly increase engagement and reach.

Led the creation and development of the YSI Youth Space digital platform, enhancing youth engagement and access to educational resources.

Executed targeted email marketing campaigns with segmentation and performance tracking, improving open rates and click-through rates for key initiatives.

Oversaw comprehensive website development, managing SLA agreements, and conducting ongoing QA to ensure optimal functionality and user experience.

Contributed to strengthening corporate partner relationships as a key member of the Partner Success team, fostering collaborative initiatives and securing support.

Served as internal communications liaison, effectively coordinating and promoting organisation-wide activities to enhance internal cohesion and information flow.

Provided expert advisory services to non-profits and social enterprises, specialising in strategic communications, media literacy, and online extremism within the Polish infosphere.

Developed tailored communication strategies for clients, enhancing their ability to navigate complex media landscapes and address specific challenges.

Conducted in-depth research and analysis on online extremism trends, providing actionable insights for clients operating in sensitive areas.

Delivered integrated branding, marketing, and stakeholder communications across all YSI programs and events, strengthening brand presence and consistency.

Managed digital youth engagement campaigns, overseeing event delivery and promotion, and providing critical PR support to maximize reach and participation.

Supported public affairs initiatives, partner development, and broader communications activities, contributing to overall organisational objectives and outreach.

Managed comprehensive registration communications across all Council registers and EU regulatory liaison through the IMI system, ensuring adherence to standards.

Evaluated qualifications and streamlined the registration process for EU-qualified health professionals, significantly improving efficiency and compliance.

Maintained the organisational database and accurately issued EU compliance documentation, ensuring data integrity and regulatory adherence for all registrants.